Millions of room nights—by turning the destination marketing formula on its head.

Heads in beds. It’s the standard in the business of destination marketing. We take the opposite approach: We find the truly unique value in each destination—and the equally unique motivator for staying there.

It’s the true spirit of travel, believing something one-of-a-kind is really out there. Relentlessly seeking that about each destination and the people who will want to visit, we’re able to build our clients’ brands in consumers’ minds:

148% increase in client bed tax revenue

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Keeping a million-room-night-per-year client booked for 14 years

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Raising a previously undervalued client’s ADR to grand-prize levels by positioning them as just that—the grand prize on “The Price is Right” and “Wheel of Fortune.”

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Tourism experience

The agency principals—each experienced with major travel brands including hotel medallions and state tourism departments—worked together for more than a decade before forming Davis South Barnette & Patrick in 2013. With experience ranging from ecotourism to national football events, the Mobile, Alabama-based group has generated more than:

5 million

tourism nights