We are relentless in the search for honest brand strength, understanding of targets’ motivations and creative solutions that could exist only at the intersection of those precise strengths and motivations. We were founded in 2013 by four partners who had worked together for more than a decade. The resulting forward-thinking agency has its roots in two of the South’s oldest and most respected firms, bringing the best of past and future to our clients’ current opportunities.
Each client’s work is led by the agency partners supported by a team chosen from 50 available full-time employees including a core staff of 10 in our Mobile office. The brands we've worked with—both current and those served previously by the agency principals—have built the experience base we bring to each client today.
New Business Development
Remember those connect-the-dot pictures, where one person sees Bonnie and Clyde’s shot pattern and then somebody else comes along and connects them into a unicorn? Don Davis’s career span—beginning as a journalist and news anchor before founding two advertising agencies—lends him a talent for making connections no one else in the market even sees.
Even though she’s an impeccable listener, you might sometimes glimpse a certain far-away look in Meridith South’s eyes. Where is she? That depends on which eye you’re talking about. One is out there predicting your next target for digital advertising. The other is looking for her next opportunity to sit on the coast of Sorrento, Italy. Together, both side of that brain are focused on landing clients the kind of successes that add up to her landing at Naples-Capodichino International.
At age five, Dave Barnette noticed the spare tire around his midsection and, because he had only seen overweight clergy, took this as a sign that he was to be a minister. While this calling didn’t quite work out, he found another venue for pulpit-pounding insights and dietary excess: advertising. Dave is relentless in seeking the truth in each client’s offering, and wielding that truth into messages that turn doubters into believers.
Ira Patrick was just 14 when his advertising mentor taught him something very important: placing two bags of cement in the trunk of a 1979 Cadillac Fleetwood will make it “ride like a Tennessee Walker.” This mentor, Charlie Waller, Sr., also introduced Ira to typography and composition on a large scale with a summer job working for his sign company. Ira cleaned up signs—and then proceeded to clean up advertising awards shows with his integration of business strategy and design. Today his vision carries our campaigns on a Fleetwood-smooth ride to success.
Senior Interactive Art Director
When a man and a woman love each other very much, they get married and start a brand. Yes, Fred Norfleet wrote his own vows and designed his own wedding logo. His commitment to seamless brand experience allowed Fred and his work to stand out in his talent-filled hometown of New Orleans and at his alma mater, Spring Hill College. Today, his work ensures that clients’ brands live happily—and profitably—ever after.
Growing up on north Alabama’s Monte Sano Mountain (and being no stranger to SNL’s “Toonces”), Meredith Schafer understands the critical timing of gas and brakes. Her experience and confidence get everyone on board, and make it look effortless as she steers client projects from concept to completion—always with plenty of gas left in the tank.
Digital Marketing and Social Strategy
The fact that Kimberly Torries began her career in—then quickly outgrew—the smart car industry firmly plants her in a time zone most of us would know as the future. Remember that eerie concept we all once had of Big Brother and all the things he could do with data? She’s his big sister, and she doesn’t just crunch data. She shapes it into client gains in digital targeting, social media, SEO and what online reputation looks like tomorrow.
What do investments, Vail, Colorado and beach chairs have in common? Good question. And the quality of questions is just as important as the quality of answers when it comes to account service. Allyson Dyas has mastered both in a depth of hospitality and financial marketing experience ranging from ski country to football country—and firmly centered on the questions and answers that matter most to our clients.
Public Relations Manager
Sure, Karen Rodriguez studied PR in college and learned much of her star-making skills working for organizations like Mobile’s historic Saenger Theater. But you don’t just pick up the phone and land our clients big national press like Karen without the best training of all: her mama. Turns out that even the newest forms of online-influencer PR benefit from a timeless understanding of posture, poise and presentation.