Millions of room nights—by finding the truth.

Heads in beds: it’s the standard in the business of destination marketing. We take the opposite approach for lasting growth: beds in heads—entering the consumer’s travel psychology with a truth of place that keeps them coming back and spreading the word.

Tourism experience

The agency principals—each experienced with major travel brands including hotel medallions and state tourism departments—worked together for more than a decade before forming Davis South Barnette & Patrick in 2013. With experience ranging from ecotourism to national football events, the Mobile, Alabama-based group has generated more than:

5 million

tourism nights