Red River Bank was founded on the simplicity of community banking. The challenge, and one we have been a part of successfully meeting, is remaining true to those simple ways even while growing into a billion-dollar, statewide bank. Red River Bank has the heart of a community bank—and the footprint of a billion-dollar-strong brand. How does a bank hang on to that hometown identity while growing across the state?
At a previous agency, our partners helped the bank through its acquisition of Baton Rouge-based Fidelity bank, resulting in a statewide expansion. We used a Swiss Army-style tool as an analogy to show the community that their old favorite bank now had more to offer. A dimensional direct mail showed through a die cut a very basic multi-tool; as the piece was opened, it revealed many new tools. Our message on this piece and throughout the merger campaign was simple: familiar faces with new tools.
Simplicity has remained central to our ongoing approach for Red River Bank. As the bank continues to grow, we help make sure its every communication remains true to its community spirit by focusing on the simplicity that’s at the core of hometown banking. One-on-one relationships, local decisions and easy-to-understand products.
At Red River Bank, we hear YOU! Check out another one of our TV spots.Posted by Red River Bank on Monday, March 9, 2015