New image for a historic landmark. When Fort Condé Inn approached us, the property had earned four diamonds from Triple A, but its advertising was little more than a flickering vacancy sign. We identified the inn’s targets and set about preparing advertising for them that was as inviting as the property.
For business travelers, we countered the points-focused national chains by bringing to life the property’s powerful posture and the empires built in its history. For weddings, we drew on the generations of the historic address’s past to set the tone for brides looking to begin a new family legacy. For leisure travelers, we positioned the hotel by its boutique-level amenities and privacy.
Fort Condé Inn had already made sure the drapes matched the artwork—now the advertising matches the experience.